“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christophe Collet, CEO at S4M. When was ...

Life is full of A/B tests. People perform A/B tests every single day, often without knowing. From parenting to gardening — and everything in between — we test options to see what works best: Does my ...

It’s all about data these days. Leaders don’t want to make decisions unless they have evidence. That’s a good thing, of course, and fortunately there are lots of ways to get information without having ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

It can be incredibly frustrating not knowing why your website is underperforming. You did the keyword research and implemented all the best practices, yet your website isn’t producing the results you ...

What makes a good headline? Over-the-top superlatives? Clever wordplay? Eye-popping numbers? Newsrooms grapple with this question on a daily basis. Headline writing is an art, a careful balance of ...