Many ABM campaigns rely solely on data and insight (the brains) to do the job, and though they often generate positive results, they’re not as effective as they could be. When a campaign uses these ...

There are plenty of ways that ABM marketers use AI today to gain efficiency: generating email subject line ideas, reformatting creatives to fit different templates, or recording transcripts of a call.

I have been a marketer for decades, and have seen many evolutions in marketing best practices. First, we saw the rise of digital marketing vs. offline marketing. Then, we saw the rise of social media ...

HP had to refine its ABM strategy to target accounts in a variety of verticals, across a number of product lines. Crafting a more holistic marketing approach based on better sales and marketing ...

With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing (ABM) programs, the low adoption rate suggests that while many organizations ...

As a modern B2B marketer, I find it impossible not to approach marketing from an account-based mindset. However, what hurts marketers most is the old-school philosophy of inbound versus outbound, and ...

The competition for your customers’ and prospects’ time has never been fiercer; to compete, you need to differentiate. It’s no surprise then, that marketers are increasingly turning to ABM to get a ...

An ever-changing world requires an agile marketing strategy-one that continues to prove successful, pandemic or not. Here’s why account-based marketing reigns supreme now and well into the future.

Account-based marketing (ABM) was created to break through the noise. But what if we've been doing it backward all this time? The basic strategy behind ABM is to align our marketing and sales efforts ...