Snapchat is expanding its arsenal of Lenses that alter the look of users and the environment, and in doing so is quickly becoming the leader in augmented reality. While Snapchat’s communication tools ...

Snap's face filters and AR mirrors are moving outside of its app. Is this part of getting the world ready for a future of AR glasses? Scott Stein Editor at Large I started with CNET reviewing laptops ...

The Snap and MAC dynamic shopping lens uses augmented reality to let Snapchatters try on makeup and buy what they like directly in the app. The beauty industry is rapidly embracing and rolling out new ...

Snap has landed a notable new partner for its augmented reality-powered Virtual Try-On shopping experience with today’s news that Amazon will now offer Snapchat users the ability to digitally try on ...

Snapchat’s augmented reality dreams might be starting to look a bit more realistic. The company has been subtly improving its AR-powered Lenses every year, improving the technical odds-and-ends and ...

Phones might still be the main path for AR right now, but Snap's latest eyewear is a glimpse into the future of AR. I started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR/AR, ...

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Snapchat wants AR try-on to be a standard shopping tool so shoppers can wave their phones and try on the ...

Snapchat introduced a suite of new augmented reality (AR) and machine learning (ML) tools tailored specifically for advertisers at the 2024 IAB NewFronts event. The company emphasized its ongoing ...

Hot on the tail of Niantic teasing a pair of AR glasses earlier this week, a new report from The Information says the company is readying a pair of its Spectacles glasses with proper AR functionality.

A year after it first experimented with augmented reality shoe try-on, Snap Inc. is adding more virtual try-on and AR shopping features as it races to lure fashion and beauty brands selling online ...