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Google is announcing a number of updates today to its AdMob mobile ad platform — the most-requested ones, according to Jonathan Alferness (Google’s direct of product management for mobile ads), are ...

When Google bought mobile ad network AdMob for $750 million in 2009, the company was clearly trying to capitalize on the growing mobile advertising market. Mobile advertising, both on apps and the ...

Mobile application update. Vector flat outline icon illustration isolated on white background. Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, ...

As part of the Game Developers Conference taking place this week in San Francisco, Google is hosting its own Developer Day and updating its AdMob platform and introducing a new Nearby Connections API ...

Achievement unlocked: AdMob updated for devs. Google today announced the final step in the process of moving from the Unique Device Identifier (UDID) of Apple’s older iOS versions to the newer ...

In the face of Google AdSense for Mobile and AdMob feature cross-over, Google has decided to make a clear break between the products. Google has announced that AdMob's mobile web publisher features ...

Google AdMob's app publishers can now access Pangle's exclusive TikTok for Business ad demand. Pangle, the ad network of TikTok for Business, has joined Google AdMob as a bidding partner, which means ...

These days, more and more app developers are eschewing the pay-to-download business model in favor of making money from their creations in other ways. This is particularly true on Android, where users ...

Two consumer groups urged U.S. regulators on Monday to block Google from acquiring mobile advertising provider AdMob, citing potential harm the deal could cause to users, advertisers and application ...