Google Ads introduced View-Through Conversion (VTC)–optimised bidding for Android App campaigns, giving advertisers a visible toggle to optimise toward conversions that happen after an ad is viewed, ...

The Satori Threat Intelligence and Research Team at Human Security have discovered an ad and click fraud campaign dubbed SlopAds. The operation resulted in over 224 apps that have been downloaded 38 ...

Chris has reported for various tech and consumer goods outlets over the past decade, including Android Police and MakeUseOf since early 2022. Previously, he has contributed to outlets such as ...

Don't miss out on our latest stories. Add PCMag as a preferred source on Google. A "Keep Android Open" campaign is pushing back on new rules from Google that will reportedly block users from ...

Integral Ad Science (IAS) has uncovered a new ad-fraud operation exploiting Android gaming apps to covertly divert ad traffic to a network of HTML5 gaming domains. Called ‘Arcade’, the scheme has ...

ESET researchers have uncovered two Android spyware campaigns targeting individuals interested in secure communication apps, namely Signal and ToTok. These campaigns distribute malware through ...

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men ...

Google has released version 2.11 of the Google Ads Editor, which includes over 15 new features and removes a couple of older features. The full list of features is below, as Google posted on its site.