Awe builds with 7 picks in 2025 that promise to blur screens and reality alike. These choices arrive as major outlets and ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. Virtual reality and augmented reality are two closely-related terms ...

There’s nothing better than gazing up at the stars on a night out. For $3, Pocket Universe: Virtual Sky Astronomy, using sorta-augmented reality, lets the astronomically impaired among us impress our ...

Augmented reality has penetrated into various sectors like education, manufacturing, retail, and healthcare. It was often overlooked in the sports domain by businesses as well as consumers, yet not ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

In my book, "Extended Reality In Practice," I highlight over 100 examples of how augmented reality and virtual reality are transforming our world. In this post, I want to take a closer look at the ...

That’s kind of what augmented reality, or AR, is all about. It’s not about escaping to a totally new digital place like ...

After years of false starts, the future of augmented reality may depend not on chips or software, but on how light moves ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...

Shoutout to SAE and UL Solutions, venerable institutions that tested the daylights out of every component to charge ...