An augmented reality application could reportedly become one of the default apps in iOS14. This would allow any iPhone user to view their location with AR at any time. This is apparently part of Apple ...

Augmented reality is already being used to sell products, and Apple is supposedly embracing that with Gobi in iOS 14. Photo: Ed Hardy/Cult of Mac More details of the augmented-reality application ...

Developer Niantic is preparing to roll out a new "AR+" mode that makes Pokémon look like they're truly part of the world around you. Share on Facebook (opens in a new window) Share on X (opens in a ...

Though mainly an attempt to drive the take up of AR technology, the launch of Qualcomm's Augmented Reality SDK on Android back in October was also a tacit attempt to increase demand for its Snapdragon ...

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Apple unveiled its vision for how computing will change in the future. On Monday, Apple announced the Vision Pro mixed reality headset during the company's Worldwide Developers Conference at its ...

It's that time of year when Apple teases new bells and whistles coming to its devices. CEO Tim Cook took the stage in San Jose, California, on Monday at its annual World Wide Developers Conference ...

(RNN) – iPhones users will soon have a feature to search medical records, new ways to explore augmented reality and, of course, new Animoji options. Customers using older iPhones can also soon control ...

No less than 75% of consumers now expect retailers to offer an augmented reality (AR) experience when it comes to shopping, according to “The Mobile AR Opportunity in Retail Report” by Business ...