A brand is more than just a logo, says Sholto Lindsay-Smith, managing director at Uffindell. Here are his top tips to develop a powerful B2B brand As the recent Gap logo fiasco clearly demonstrates, ...

Establishing a brand is one of the most important investments that a business can undertake in order to have a foothold in the marketplace. While it would seem to be a hefty cost in the start, the ...

In order to be able to define a brand, there must be a willingness to scrutinise the company very honestly and openly. This honesty and transparency must prevail throughout the whole process, ...

The journey from a startup to a successful enterprise is challenging yet immensely rewarding. One key element that can ...

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is critical from the brand creation process all the way to media placement, ...

What if you could build a brand in the time it takes to brew your morning coffee? It might sound like a bold claim, but with the rise of AI tools like ChatGPT, the once time-consuming process of brand ...

Brand Discovery: The process begins with a comprehensive brand discovery phase, where Edward Andrews Brand Strategist collaborates closely with clients to understand their business, target audience, ...

Developing a brand goes much further than design, offering a practical tool for an industry in the midst of change. When you bring up the concept of family office brands there are two opposing ...

Raanana, Israel, April 02, 2025 (GLOBE NEWSWIRE) -- Polyrizon Ltd. (PLRZ), a biotech company specializing in innovative intranasal hydrogels, today announced that it has entered into an agreement with ...