When you walk into Bath & Body Works or even Yankee Candle Store, most scents have a name that identifies the carrying scent. For example, Frosted Cranberry, Vanilla Birch, or Christmas Tree Farm, to ...

Lexus needs a suggestion on their shade of orange for the 2015 RC F, and I suggested Gillette Fusion HydraGel Moisturizing Orange. Believe it or not, car color names get even stranger than that.

Learn how Cadillac develops its signature car colors each year, from trend forecasting to paint technology and final selection. Cadillac forecasts color trends 3–5 years ahead, using global trend ...

With names you’d read on a candle, like “Meteor Shower,” or “Destroyer,” it’s hard to know what a car’s color actually is. Here’s why I think that is. Car color names increasingly resemble mood-driven ...