A carefully crafted advertising case study tells potential advertisers how your medium helped a company build their brand or make more sales. Case studies are useful on your website, in print, in your ...

As humans, we are naturally drawn toward a good story. This is especially true of consumers: They want to understand how a product or service has helped someone else, to see how it might help them.

Rhetoric and writing studies students find employment in a variety of fields, including web authoring, copywriting, speech writing, technical writing, grant writing, science writing, journalism, ...

This resource provides a brief introduction to writing in the field of Latin American, Latino/a, and Caribbean Studies through the lens of threshold concepts. It includes: an overview of what writing ...

AI Across the Writing Curriculum: Collaborative Interventions for Student Success is a CSU AI Educational Innovations Challenge grant project at Sacramento State. This cross-disciplinary initiative ...