The leaky bucket problem has existed in the mobile marketing world ever since the very first app launched. Many user acquisition strategies will net a huge chunk of new customers. Unfortunately, most ...

With the cost of acquiring new app installs skyrocketing, keeping users engaged who have already installed is critical for maximizing acquisition spend and customer lifetime value. Urban Airship’s ...

Customer churn remains a huge issue for telcos, but AI could be the key to changing that. Or, it could fail to live up to its ...

It’s a sad fact of doing business: customers leave. “You’d like to have 100 percent of customers stay 100 percent of the time,” says Harvard Business School Professor Sunil Gupta. “But that’s just not ...

AI artificial intelligence concept Central Computer Processors CPU concept, 3d rendering, Circuit board, Technology background, Motherboard digital chip, Tech science background, machine learning ...

They went from being the kid nobody wanted to talk with to one of the cool kids on the block. (Apparently showing the other kids how to make money helps.) Paywall tech company Piano has now introduced ...