In the blink of an eye, Novartis's Ciba Vision is kicking off a $20 million ad campaign for its FreshLook colored contact lenses as the company seeks to position itself as a fashion leader in a hot ...
Beauty is in the eye of the beholder, they say, but what if the beholder wants more beautiful eyes? Colored contact lenses have been steadily gaining popularity among those who want to add a little ...
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