The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

NEW YORK: Did someone accidentally squirt toothpaste all over the Met Gala carpet on Monday night? The haphazard red and blue stripes adorning the carpet sure looked that way to many viewers, and in ...

NEW YORK (Reuters) - Colgate-Palmolive Co. on Thursday warned counterfeit "Colgate" toothpaste that may contain a toxic chemical had been found in discount stores in four U.S. states. "There are ...

(NEXSTAR) – Brace yourself for $10 toothpaste. That’s how much Colgate’s new 3-ounce tube of teeth-whitening toothpaste costs. Colgate-Palmolive CEO Noel Wallace announced the product at a consumer ...

Four years ago, the American Den tal Association gave its seal of “recognition” to Procter & Gamble’s fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since ...