With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

Today’s “big data stack” includes databases, data management and integration software, and data analytics tools—all critical components of an effective operational or analytical data system. But all ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Today, it’s common for companies to buy computing power and storage from cloud providers ...