Harvard Law School professor Cass Sunstein's new book “Conformity: The Power of Social Influence” clearly and thoughtfully lays out the familiar case for dissent. Conformity is dangerous, Sunstein ...

If you want to develop your own creative idea for a project, does it help to study how other people have approached the same task? One classic finding, called the conformity effect, shows that looking ...

A few decades ago, the model for a succeeding in business was built on a platform of employee conformity. Employees masked who they were, leaving their true selves at the office door, and went to ...

What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...