Today, the purchase is often secondary to the experience. Consumers participate in a narrative, share moments with others and reinforce personal connections with brands.

In the 2010s, movements such as body positivity, health and wellness, and size inclusivity gained momentum, causing demand for diet programs and weight loss products to stagnate. In 2018, Weight ...

Brendan Dwyer, Ph.D., has spent his career studying sports consumer behavior, and with the recent legalization of sports ...

Rising fuel-price pressure is reshaping everyday spending, but consumers remain active, value-focused, and selectively ...

Shark Group CEO Daymond John joins Market Domination host Josh Lipton to discuss how consumer behavior is evolving, how shoppers are prioritizing experiences over goods, and how discount retailers and ...

Retailers are using daily transaction insights to understand subtle (yet important) nuances of how consumer spending shifts ...

Inflation creeps into every corner of your life, from the prices at the grocery store to the balance in your savings account. It’s a reality that can make you anxious about your financial future.

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

McDonald’s second quarter included positive same-store sales, to the tune of +2.5%. It was a welcomed report after back-to-back negative quarters, which just doesn’t happen all too often at the Golden ...

Over the past several years, there have been exponential, wide-ranging changes across the internet. As new technological tools such as AI, cryptocurrency, and beyond continue to expand, how general ...

The expansion of global platforms is accelerating: in 2025, 1 in 4 Europeans shopped on Temu, while the platform reached 4.7 ...