Why do people often stick with familiar brands and choices, even when better options might exist? A new study co-authored by an Illinois Institute of Technology (Illinois Tech) researcher explores the ...

AI is beginning to influence purchasing decisions among Australian shoppers, prompting marketers to adjust strategies for reaching consumers.

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Retailers are using daily transaction insights to understand subtle (yet important) nuances of how consumer spending shifts ...

MyFitnessPal has launched a dedicated advertising business, turning the meal planning and food logging inside its app into a ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...

As petrol prices climb, South African shoppers are becoming more strategic about their spending habits.

Online decision making is a concept that describes the cognitive process that goes in the mind of customers before they make a decision on the web. The main focus of this article is to understand what ...

Strategic decision-making is the backbone of any successful business. Having navigated both prosperous and challenging times in my career, I've come to realize the decisions we make can shape the very ...

DataQuark’s Vinay Tamboli explains that CPM is no longer enough; in a low-cost, high-scale market, media efficiency lies in ...