When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...

One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management strategies. With the official sunset of Google Ads standard text ...

Do you invest in ad copy testing? If you are like me, you know this is an important part of your strategy.However, it can be difficult to know where you should begin. There are countless directions ...

PACT is an advertising-industry term that stands for "positioning advertising copy testing." PACT is a list of nine principles for testing the effectiveness of ads. Twenty-one of the nation's biggest ...

It is not easy for me to stand up here as though I were an expert on copy research and relate all of my wisdom on the topic to you. Of all of the areas of marketing research, copy testing remains for ...

If you’re not A/B testing ad copy, you’re probably missing out on revenue. But with so many different aspects of a simple search ad to play with, how should we know where to focus? This post explores ...

Due to the rapid growth of global advertising, many of our clients have found the need for research that can be used uniformly between countries. Link, a global advertising pre-test, utilises a ...

Are you a print subscriber? Activate your account. By Jeanine Poggi - 3 hours 28 min ago By Larry P. Vellequette - 1 day 5 hours ago 1 day 19 hours ago By Laura Mitchell - 2 days ago By Ad Age and ...