Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time. For much of the past decade, customer data platforms (CDPs) were positioned as ...
The future of customer data strategy is moving beyond traditional CDPs toward composable, AI-driven architectures with ...
In my experience, pricing is one of the most underutilized levers in business. Many organizations treat it as a reactionary tool—adjusted in response to cost pressures or competitive moves. But in ...
Salesforce has launched a tool that lets its customers connect other companies’ AI agents with their Salesforce data, an executive said on LinkedIn. The tool, known as a hosted Model Context Protocol ...
CRMs, analytics platforms, cloud applications, legacy infrastructure and internal data stores—each built at a different time ...
In 2026, the CCO owns outcomes, not sentiment—connecting systems, teams and AI to deliver measurable customer performance.
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