Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Most small and medium ecommerce brands already sit on a powerful asset: their own order and customer data. Every time someone ...

Segmentation is a critical lever that direct marketers can pull to drive better results from their programs. When performed properly, marketers can use segmentation to customize their offer, creative, ...

Beginners should undertake data science projects as they provide practical experience and help in the application of theoretical concepts learned in courses, building a portfolio and enhancing skills.

Henry Hoenig has three decades of journalism experience as a news and economics editor in the U.S. and Asia, handling coverage of global commodity markets and Asian equity markets. He previously ...