The customer service function is now a vital element of your business model. Customer service reps handle customer questions and complaints but they also cross sell products. It is now common to ...

You know them. You fear them. You love them. Now learn to deal with them: The Haggler, The Worry Wart, The Expert, The Evangelist and others are customers who can either help or hurt your business.

It started in ancient Greece. Developing different medical theories, Hippocrates searched and identified four basic personalities that affect human personality traits and behaviors. These are commonly ...

Analyzing potential target customer markets is a key step in the marketing process for companies. A market segment is a select group of potential customers in a larger audience that your business ...

You could be a good or a bad entrepreneur, you could offer language teaching services or sell homemade pies, but no matter what business you own and how you manage it, sooner or later you will have to ...

An icon in the shape of a lightning bolt. Impact Link New products tend to launch with a "we'll take any customer we can get" mentality. But what if that's wrong, or even destructive, for the process ...