Discover how demographic data, including age, race, education, gender, and more, can enhance marketing strategies and help businesses plan for consumer trends.

Overview Big data collection is now a daily practice for businesses, helping them understand behavior and improve services ...

Chad M. Topaz and Tyrone Bass suggest five steps researchers can take to make more inclusive choices when collecting and analyzing data. Colleges and universities are investing heavily in data science ...

Better data on trans and non-binary people can help governments and organizations see gaps more clearly and build policies that respond to real needs.

The Libraries provide guidance for writing Data Management (and Sharing) Plans (DMPs or DMSPs), whether they are required as part of a grant proposal or written electively to support effective ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. We are all swimming in an ocean of data. Every click, every ...

The Spatial Analysis Lab (the SAL) is a mapping lab dedicated to thoughtful and creative spatial data collection, analysis, and visualization. We strive to promote spatial literacy and spatial justice ...