Marketing teams expect measurable growth, not vanity metrics. The correct course should train you to plan campaigns, execute ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

Cultural institutions embrace digital media and use it as a means to communicate and promote their activities, and also to interact and engage with their audiences. Digital Analytics can help to ...

With the latest advancements in data capturing and data processing technology, we have the ability to track the digital world and optimize our marketing efforts at a deeper level than ever before.

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

When we think about the analysis of our workplaces, we are typically led toward the ubiquitous "employee survey." While such surveys are not without merit, there have inherent shortcomings. First, ...

If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

New book addresses urgent need for C-suite execs to transition from intuition-based decision making to data-driven and advanced analytics strategies We believe that AI and advanced analytics liberates ...