DoubleClick Monday launched a new ad management-reporting tool for Web publishers. The inventory management software is the latest enhancement in a broader rollout, which will cost the company over ...
Google has overhauled its DoubleClick ad-serving platform, promising that the newly-christened DoubleClick Digital Marketing product will allow ad agencies and media companies to control their ...
DoubleClick, which delivers marketing messages to Web sites and monitors how many clicks they get, plans to announce Wednesday that it is setting up a Nasdaq-like exchange for the buying and selling ...
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