Email marketing is one of the most effective ways to reach new and existing customers. However, it’s slightly more complicated than writing a quick social media post while multitasking on other ...

Imagine a time before email-sequencing software. Imagine spying on customer accounts and looking for behavioral triggers to send that perfect email. Imagine typing the whole thing out again and again, ...

Co-authored by Lara Honos-Webb, Ph.D., and Pen King Jr. Have you ever heard of a “drip campaign” in marketing? It typically means a newsletter or other means of communication where businesses slowly ...