Ensighten Manage 2.0—the industry's most powerful and scalable enterprise tag management system—is now also the easiest to use. Manage 2.0 introduces a new, intuitive interface that features an ...

Enterprise tag-management company Ensighten has acquired UK- and New York-based tag manager TagMan for an undisclosed sum, AdExchanger has learned. TagMan confirmed the deal Tuesday. According to the ...

Tag-management systems (TMS) are ripe for acquisition. Enterprise tech firms with data-management platforms (DMPs) have commonly incorporated them into their stacks, either by building their own or, ...

Ensighten, an omnichannel data and tag management provider, has updated Ensighten Mobile, bringing critical mobile marketing capabilities into one unified interface so marketers can jump-start their ...

Ensighten, an enterprise tag management provider, envisions a world where its clients can pull in many different kinds of first- and third-party personalized targeted advertising data. It may have ...

Tag management may not seem like a particularly sexy industry, but it’s attracting plenty of money from investors — one of the companies in the field, Ensighten, is announcing that it has raised $40 ...

When it comes to digital marketing measurement, tags make the world go 'round. The number of tags deployed on marketers' websites has been increasing faster than the policies in place to manage the ...

Retailers must deploy and manage complex technical environments that include a plethora of “tags,” or lines of code that include everything from HTML to JavaScript, pixels and digital data. These tags ...

According to a new market research report "Tag Management System Market by Component (Tools and Services), Application (User Experience Management, Risk & Compliance Management, Content Management, ...

databases—there's no unified view and marketers must toggle between solutions to get a full sense of the picture. Built to bring clarity to this chaos, tag management software promises to diffuse the ...

Digital marketing technology is changing and evolving at a rapid rate. A week doesn’t go by that we don’t read about or meet with a vendor that has a new method of targeting, tracking, delivering or ...