Authors and editors in the humanities know that journals are more likely to accept scholarly essays with strong introductions and that such essays are more likely to influence academic conversations.

I’m already planning how I can use this approach myself. It’s well worth checking out Ascend’s blog post, which includes lots of screenshots so you can see exactly what to do. Here’s a quick overview.

Let’s assume all of us who are reading this article are capitalists, because you probably wouldn’t have gone into sales if you didn’t believe in a free market exchange of value as a way to make a ...