A basic definition of figurative language is language that is used in an exaggerated fashion to represent an idea. Advertising puts figurative language to good use. Once you develop an understanding ...

If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

So disappointed by the state of magazine advertising, I wanted to find examples of good marketing writing to cheer myself (and you) up. I was a copywriter, so this is dear to me. Here are a few ...