If you’re going to attempt to color your hair at home, using a reputable brand of hair dye is highly recommended. While there are compelling benefits of doing it yourself, like saving money and time ...

L'Oréal last week broadened its use of augmented reality (AR) and artificial intelligence (AI) technologies by letting shoppers virtually try on hair coloring from its Garnier brand. Shoppers who use ...

Anyone who has ever done a DIY hair dye session knows that the fear of the color turning out wrong is very, very real. Will it actually be the shade depicted on the box? Will the hair color work with ...

NEW YORK — Fueling its reputation as the beauty company with a penchant for gorgeous blondes, Garnier has signed Heather Graham as a spokeswoman for its 100% Color hair color brand. Graham, who is ...

Walmart is piloting Garnier's Virtual Shade Selector, a tool that uses 3D technology from L'Oréal's Modiface unit to help shoppers choose and "try on" hair color products, in 10 of its stores, ...

Garnier Color Naturals strengthens its association with actor Raveena Tandon and introduces Rasha Thadani in its latest campaign, bringing together a real-life mother-daughter duo to celebrate the ...