As augmented reality (AR) technology develops and finds new applications, its market is expected to snowball in the next few years. With a current market value of $30.7 billion and an estimated 810 ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Baruch Labunski Augmented ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Super Ventures exec Ori Inbar was developing AR long before the company he founded was sold to Apple While billions of dollars are flowing into the virtual reality business, augmented reality is ...

Last year, Google announced the long-rumored Google Glass project, with developer versions of the device shipping out later this year. A minimalist design with a lens piece that essentially creates a ...

In the summer of 2016, Pokémon Go took the world by storm. Obsessive teenagers (and adults) crisscrossed cities—public restrooms and cemeteries included—on the hunt for Pikachus, Charizards, and ...

With digital technologies increasingly integrating themselves into the real world, investors should target augmented reality stocks to buy. At its core, AR refers to the superimposition of ...

Google has consolidated teams working on augmented reality and has big plans for a new software platform it's shopping to partners.