It is time to expand our approach to assessing healthcare professional (HCP) affinity. The Merriam-Webster dictionary notes affinity as both a noun and an adjective. As a noun, affinity means a ...

Annual trend reports and buzzy listicles scratch the surface of what’s on the horizon in pharma marketing, but many of them fall short of actually helping marketers reach specific goals. If healthcare ...

AI has impacted the work of healthcare professionals (HCPs) in various ways, leading to some significant behavioral shifts. In December 2025, my company released a report featuring insights from ...

Disconnected systems. Siloed data. Sales, marketing, and medical teams working in parallel instead of together. Sound familiar? These aren’t just IT challenges - they’re business blockers. In today’s ...