NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...

Amazon is the latest of the big ad-supported streamers to lay claim to what it portrays as a growing audience — even though the numbers aren’t vetted by standard measurement services. The digital ...

Instagram Threads will begin testing video ads, Meta announced on Thursday. The test, which will make Threads look more like its competitor X, is an expansion of Threads’ advertising initiatives, ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

Can you hear the soft, cherubic voices of corporate executives singing in unison? That can only mean one thing. They’ve figured out a new way to squeeze money out of our eyeballs. Amazon is adding ...