WESTERVILLE, Ohio (December 14, 2017) — “It’s better to reach the people who count than to count how many people you reach.” SalesFuel has spent several years researching and fleshing out the drivers ...

Lead-generation firm PureB2B has launched a product that it says can help B2B technology firms utilize intent data to generate demand. The new tool, PurePredict, combines three sets of intent data and ...

Classifying queries based on the classic search intents is no longer as effective as it used to be. Today, SEOs who want to understand search intent should be closely analyzing micro intents. This ...

The fastest-growing trend in B2B marketing is using buyer intent data to reach your customers faster and more efficiently. However, with any new trend there is a lot of confusion. Marketers have to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Informational intent refers to — as the name suggests — users who search for something in ...

SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within this. But when it comes to SERP analysis, all too often I ...

AI can act as a second set of eyes for content, helping evaluate intent signals, compare top results, and refocus ...

Intent-based marketing takes into account the motivations and driving needs of the consumer, so you can be the best answer at that moment. Search is a great channel for intent-based marketing, given ...

Optimize upper-funnel content to capture awareness, mid-funnel content to drive consideration, lower-funnel content to convert. One page, one keyword, one intent. But with the rise of ChatGPT, ...