Bing has confirmed that it is actively building out verification tools within its Webmaster Tools set to enable verification of schema.org structured data markup that is in JSON-LD format. Existing ...

You can dramatically simplify life for developers creating services and their consumers by following three rules for designing messages and then enforcing your message formats with JSON Schema. In a ...

Structured data makes certain types of web content highly accessible and understandable by search engines and other third-party programs. Because the data on the page is tagged with standardized ...

JSON-LD is a scripting language that allows publishers to communicate important information to search engines. According to the official JSON-LD website: “Data is messy and disconnected. JSON-LD ...

In December, Google told us they would move its structured data testing tool from Google's site to the Schema.org domain. This was after it first said it will deprecate the tool, since Google only ...

How do you describe a business? What about a person, or an intellectual work? There's an interesting little secret that people in IT likely know, but that doesn't always get to the C-Suite.

To begin to understand the value of schema markup in SEO, imagine all the world’s information loosely sorted and heaped onto a desktop. Although Google has become the internet’s most efficient ...

Google's Rich Results tool can show incorrect data when used for debugging structured data, which is where Schema.org's Validator can be helpful. A recent discussion in a Facebook SEO group ...