This guide, based on my experience working with many rapid-growth B2B organizations, outlines lead generation best practices to help businesses build the foundation for and improve upon their lead ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and mid-sized B2B tech firms. Getting leads should be easy for B2B companies, right? Turn on ...

Vereigen Media’s latest approach moves away from that model entirely, prioritizing verified content engagement (VCE), ...

B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail ...

High lead volume often hides deeper issues. Learn how to align your strategy with buyer behavior, intent, and long sales ...

B2B marketing is undergoing a shift as leaders grapple with fragmented data, limited insight, and outdated lead-generation models. Industry experts stress the need for unified data systems, KPI-driven ...

The best lead nurturing programmes can dramatically increase the ROI delivered from lead generation. So what's the secret formula for really effective lead nurturing? This whitepaper explains in clear ...

In the shift from lead-generation to revenue-generation models, leads are not the problem. It's what you get long-term vs. short-term. B2B buying today is led by complex committees seeking more ...

One in five B2B deals takes over a year to close. But most outreach sequences last just 4-6 weeks. Today’s self-educating buyers (70%) are shaping their shortlists long before they speak to sales. And ...

Valuable content is key to B2B lead generation. This article explores how to build trust and attract subscribers who convert into leads. This is an excerpt from the B2B Lead Generation ebook, which ...

Considering that lead generation is responsible for one of your company's most valuable assets—the customer—lead generation is a cornerstone of your B2B company. At its core, lead generation is the ...