ROI appears to be on track, with four out of five seeing their gen AI investments paying off within three years.

Forbes contributors publish independent expert analyses and insights. Tarun Galagali explores AI and building high-performance cultures. Last month, Gallup surveyed 3,465 Gen Z workers about their AI ...

Where to use it, where not to, and why strategy still wins. by Bharat N. Anand and Andy Wu The questions about generative AI that we hear most often from business leaders include: When will gen AI ...

Artificial intelligence is completely changing the way we go about our daily lives. Examples abound: Google Gemini’s diagnosis for your cold, your iPhone’s AI-powered photo editing, or ChatGPT’s ...

In-house gen AI usage is up sharply from last year, rising to 52% from 23%. A majority of in-house teams don't know whether or not their firms use gen AI, and few encourage firms to do so. Some expect ...

Most B2B marketing teams are exploring generative AI, but only 20% are using it every day. Meanwhile, 90% of B2B buyers are leveraging gen AI at each stage of the buying process. To stay ahead, CMOs ...