Throughout the 20th century, the monogram took on a life of its own, becoming central to the visual narrative of the house.

To kick off 2026 and the anniversary year, Louis Vuitton is inaugurating the celebration with the most iconic of the monogram ...

In its 130 years, the monogram has been has been reimagined by Takashi Murakami, Stephen Sprouse, Yayoi Kasuma, Richard ...

Its Monogram leather goods have been the luggage, or indeed arm candy, of choice for celebrities including Audrey Hepburn, ...

French luxury label Louis Vuitton faced a ‘double blow’ over its use of its trademark chequerboard pattern after an EU court threw out its right to exclusively use its logo. Celebrity-favourite Louis ...

In Louis Vuitton Malletier v OHIM, the General Court has upheld two decisions of the First Board of Appeal of OHIM finding that Louis Vuitton’s figurative CTMs representing a chequerboard pattern were ...

Louis Vuitton's signature chequered squares are not distinctive enough to deserve a trademark, a European Court has ruled, following a challenge from German retailer Nanu-Nana. The European General ...

The legendary chequerboard pattern makes a glittering entry to the maison’s Le Damier de Louis Vuitton unisex jewellery collection It all started in 1888 when Louis Vuitton and his son George decided ...

PARIS, Oct 2 (Reuters) - Louis Vuitton (LVMH.PA), opens new tab womenswear designer Nicolas Ghesquiere sent out a lineup of tailored styles with a geometric touch for the LVMH-owned label's spring ...

The symbol that underpins the brand endures precisely because it allows change and reinvention Read more at The Business ...