Performance Max is a versatile campaign, but understanding the nuances and adapting it to the account you’re working on can be the difference between investing budget and burning it. One significant ...

Updates to Google Ads feature Performance Max offers marketers a way to enhance their search and digital ad campaigns. Google Ads has been available to marketers for 22 years — if it were a person, it ...

Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs ...

Google Ads is replacing Smart Shopping and Local campaigns with Performance Max campaigns by end of Q3 2022. Performance Max campaigns were first introduced in November 2021 as a way for Google Ads ...

Google Ads Performance Max campaigns are often called a “black box” due to their: This inherent opaqueness can make auditing these campaigns challenging, leaving many businesses feeling like they’re ...

Discover how the latest Google's Performance Max upgrades can boost the results of your Dynamic Search and Google Display Ads. Google announced voluntary upgrades to Performance Max for for Dynamic ...

Lost in the Sturm und Drang of Q4 (Q for quarantine) 2020, Google introduced a beta program called Performance Max, its first ad product spanning all Google-owned media. A year later, Performance Max ...