The program will allow advertisers to reach consumers through in-game ads that don't disrupt the gameplay experience.

Microsoft has announced the ID@Xbox program has paid out developers over $5 billion since it launched in 2013. ID@Xbox has also seen the launch of over 1,000 games. Since ID@Xbox was launched in 2013, ...

Microsoft is shutting down The Initiative as a result of the game's cancellation. Microsoft says it will work with staffers to provide severance and support, and has encouraged developers affected to ...

The troubled Perfect Dark reboot is canceled and Xbox studio The Initiative has shut down amid devastating layoffs sweeping across Microsoft today, sources have told IGN. Perfect Dark's demise comes ...