It’s common for organizations of any size and industry to build up a marketing tech (martech) stack that exceeds their actual needs. Organizational silos, turnover, the need for speed to market and ...

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. Let’s face it: Marketing in today’s world, the one that ...

Tool overload drains value. Most organizations use far more tools than they need, which leads to duplication, poor integration and underused capabilities. Governance matters. Successful teams ...

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It's a scenario CMOs know all too well: After investing tens of thousands or even millions into martech tools—often locking into long-term platform deals—you expected a revolution in efficiency and ...

Simpler can be smarter. Enterprises are moving away from bloated platforms in favor of more agile, integrated tools that focus on content reuse and inbound delivery. DXP is over. Digital experience ...

Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent research from Acxiom. The report was based on data from a survey of 200 ...