Native advertising is new, which makes it prone to controversy. Detractors question the media's objectivity and the potential for misleading consumers -- an issue that has been well discussed ...

Today’s businesses are seeing a shift in how consumers prefer to learn about brands. Click-through rates for banner ads were at 9 percent in 2000; today, they’re less than 1 percent. As a result, ...

Native advertising has historically gotten a bad rap. John Oliver, host of Last Week Tonight, did a particularly poignant segment on why native advertising threatens the very fabric of journalism. In ...

Since their inception, Facebook and Google have been at the forefront of internet trends. One industry most radically affected by Google and Facebook's growing spheres of influence is advertising.

For all the hype about native advertising by marketers, agency creative folks and traditional news publishers, the genre is nothing more than a fancifully dressed up, repackaged iteration of the ...

Concurrently, “native advertising” popularized by Facebook’s news feed advertisements, has bubbled up. But, as Magna’s Brian Monhan told AdExchanger back in June, we’re not necessarily talking about ...

Consumer priorities are shifting rapidly as the world faces an unprecedented healthcare crisis. Sensitivity to consumers’ needs is more critical than ever. Brands must think carefully about how to ...

Despite being a relatively new phenomenon, native ads have emerged as the third most popular publishing strategy, along with video ads, as per a poll conducted by Salesforce encompassing 4,000 ...

The native advertising sector is growing fast. Businesses know that banner ads are now largely ineffective, so they are increasingly turning to native ads to get in front of their prospects. Platforms ...

In the last 2 years, and accelerated by COVID, native advertising has exploded across healthcare for DTC and HCP marketing. Native ads have been adopted by all healthcare industries including pharma, ...

In 2016, just 32% of Americans trust the mainstream media—down 8% since last year. By comparison, 78% trust the technology industry. Heck, even 51% of people trust the financial industry. These ...

Men’s Health is selling mobile native advertising campaigns directly to advertisers using Sharethrough. The move is part of an expansion in Sharethrough’s business from an in-feed native ad exchange ...