Business owners and marketing directors often spend many hours developing the marketing and advertising strategies for their organizations. But once those strategies are developed, how do you ...

Documented employee objectives clearly define expectations for a job, task or project. The best objectives are those that the manager and employee discuss and agree upon. In an objective planning ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...