Have you ever wondered what colors truly look good on you? It’s been a big topic lately — especially on TikTok, where people have been using filters to figure out which seasonal color palette flatters ...

A while back, I used an app to figure out if I was a deep winter, cool summer, clear spring, or warm autumn. Like many others, I hoped it would help me avoid colors that wash me out and find those ...

Kim Armga, of Jacksonville, was grieving her 15-year-old daughter when she found color theory six years ago. “I stopped caring for myself,” she said. “I didn’t know what to do.” She had stopped taking ...

There are 12 seasons one can be matched to in a personal color analysis. A person's season is deciphered by the natural coloring of their skin's undertone, hair and eyes. (Cadison Carter) BYU alumna ...

Seasonal color analysis is making a comeback, driven by TikTok and a push for personalized fashion. Experts like Kirsten ...

If you’ve been on TikTok at all within the last year, you’ve likely come across a few videos about the recent color analysis revival. They all typically follow the same format: a bare-faced client ...

Most people don’t walk around thinking, “I don’t understand my undertone.” What they feel instead is subtler and heavier.

Before Zaya Ganbaatar opened Àme Color Studio, Evanston’s first color analysis consultation site, she had already worked extensively in the beauty industry as a makeup artist for Dior. Personal color ...

While spring cleaning my closet, I cringed at the purchases that I rarely or never wore. A baby blue tank top worn only on laundry days, and a matching vintage khaki pants-and-shirt set that I haven't ...

EVER WONDER WHAT YOUR BEST COLOR? MOSTLY, I TEND TO WEAR GRAYS. I DO WEAR SOME BLUES AND PINKS. WEARING THE RIGHT COLORS CAN BE TRANSFORMATIVE, SAYS ATSUKO CHAPA. FOR ME, IT’S MORE LIKE FINDING A NEW ...