The introduction of a new product is an important time for the business that invests in its development and promotion. New products can generate interest and customers or, in the case of a failed ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

If you're looking to increase sales without adding a completely new product and changing your production methods, adapting a new product to provide different benefits can help you expand your business ...