No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to ...

It’s widely reported that anywhere from 20% to 30% of programmatic video spend is lost due to supply-side misrepresentation, invalid traffic and low-quality inventory. That’s billions in wasted ad ...

PubMatic is partnering with Untapped Growth to deploy AI agents that could change the programmatic supply chain-no DSP ...

The short answer: not yet, and taxonomies matter. If the broadcast industry wants to move forward with credibility and ...

Discover how B2B programmatic advertising can accelerate pipeline growth by leveraging ABM, intent data, and multichannel ...

There are many reasons we've chosen to move away from TTD as an agency but what it really comes down to for us is: What's driving value for our clients? Is this platform best serving our clients' ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

The embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real-time bidding or RTB. Total ...

The popularity of mobile programmatic advertising has recently soared. The subject is mentioned frequently in popular advertising trade journals, at conferences and in social media. But what exactly ...

Brands gain programmatic access to premium advertising inventory in waiting rooms nationwide, powered by claims-level insights to reach high-intent audiences CINCINNATI, March 24, 2026 /PRNewswire/ -- ...

Similar to the cloud, big data and machine learning, "programmatic" is becoming one of the latest buzzwords to take hold in the tech world. In general terms, programmatic represents a program, ...