Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...

As digital buying becomes more prevalent in radio and data-driven metrics drive advertising, industry experts are predicting a rise of programmatic across the entire audio content spectrum – but can ...

Google is building out its programmatic audio infrastructure. On Thursday, the ad giant launched in beta a bunch of new offerings in Ad Manager and DV360 for programmatic audio buyers and sellers.

New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond.

Google’s programmatic audio ads are now available to all advertisers using its demand-side platform DoubleClick Bid Manager. The news, announced Wednesday, gives marketers global access to advertising ...

In this always-connected, on-the-go age, one type of medium has—until very recently—eluded the grasp of advertisers: programmatic audio. It’s no secret that an increasing number of people are using ...

Australia has long been one of the most progressive and mature markets for premium video advertising. From the early days of ...

The integration of Triton Digital‘s programmatic audio advertising marketplace with a top content-targeted video advertising network is now complete. As of today, digital audio industry tech firm ...

Right now, all across America, people are experiencing a profound and powerful collective moment — whether you are safely emerging from isolation or continuing to socially distance — and we’re still ...

Most audio ad spots are still sold direct, but that will change in the coming year as more companies such as Basis Technologies, The Trade Desk, SoundCloud and others expand their programmatic ...

Coupled with Tremor’s direct supply arrangements, the new solution enables brands to connect with tuned-in consumers as a complement to video and CTV campaigns NEW YORK, Sept. 21, 2021 (GLOBE NEWSWIRE ...

Audio has formed a considerable part of listeners' media consumption, with many people in Hong Kong, Singapore, and Japan saying they now listen to audio formats like podcasts daily or weekly. 90% of ...