Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

In its first deep dive into the U.S. programmatic display ad marketplace, market research company eMarketer estimates that programmatic spend in display advertising will top $10 billion this year, ...

Don’t think that programmatic is going to be replaced as a sales/buying mechanism any time soon. Programmatic display buying is seeing sustained growth in Europe despite a certain maturing, according ...

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

This new platform enables media buyers to create, curate, & manage Deal IDs across CTV, OLV & Display in minutes, increasing ...

DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Programmatic Display Advertising Market - With Forecast (2016-2021)" report to their offering. The United States is the ...

“There is no future in the programmatic display market for publishers. It’s a path to nowhere.” I’m going to focus on the last one, because a vital future focus is the return of contextuality.

NEW YORK--(BUSINESS WIRE)--33Across, a global publisher monetization platform, today launched Desktop In-Feed Video and Desktop In-Feed Impact, two new products designed to drive incremental revenue ...

Discover how B2B programmatic advertising can accelerate pipeline growth by leveraging ABM, intent data, and multichannel ...

With the razzle-dazzle portion of the upfronts long over, the ad industry is now learning the impact of those presentations. Amid the ongoing tariff rollercoaster and economic uncertainty, it’s clear ...