Podcast advertising is in a tough spot. Although ad sellers are cautiously optimistic about 2024, as more listeners tune in and programmatic audio grows (albeit slowly), podcast advertising overall ...
LONDON--(BUSINESS WIRE)--At Adobe Summit Europe, the company’s annual digital marketing conference in London, Adobe (Nasdaq:ADBE) today announced it has acquired the Tumri advertising technology (also ...
OTTAWA, ON, Sept. 19, 2024 /PRNewswire/ - ShopLiftr, a leader in digital advertising innovation, is thrilled to announce the launch of its new programmatic, dynamic digital out-of-home (DOOH) ...
How to Optimize Family Co-Viewing, Create Dynamic Partnerships, & Know When to go IO or Programmatic
What are some of the best approaches for advertising strategies that incorporate both direct and programmatic partnerships, and how can advertisers who are looking to expand their reach better ...
India Today on MSN
What is Programmatic advertising: Career and beyond
The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...
Fox Corp. and FreeWheel, the big Comcast owned ad-server, have expanded their existing deal to include dynamic ad insertion for addressable advertising inventory -- as well as new co-developed ...
The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...
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