In today’s fast-paced, ever-changing market, traditional promotional pricing — often planned in advance using historical data ...

For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...

Marketing and sales go together like bacon and eggs. Well, at least they’re supposed to. Once marketing gets people in the door, it’s the job of sales to seal the deal. But in companies where the two ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

The second season of “Bowlmates” arrives with more episodes and a bigger focus on cross-promotion on the chain's main social ...

Explore how promotional budgets are crafted, allocated, and adjusted to market effectively in today's digital landscape.