Spring is generally viewed as the best time of year to buy a house — days are longer, lawns are greener, and inventory is typically higher. That means many buyers are either getting started or in the ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

Forbes contributors publish independent expert analyses and insights. Terri Williams is a journalist covering housing trends. There’s a reason why sellers are advised against overpricing their homes.

The Real Question: Why Buy a Used Car Instead of New? What stirs the soul more—unlocking a crisp, untouched vehicle, or scoring that used car with history, character, and a price tag that won’t devour ...

Part One of the 2013 Buyersphere reportIf there is a golden moment for B2B marketers, it is the very outset of the buying process. When the blue touchpaper is first lit.Every purchase begins with a ...

The automobile market has undergone significant changes in recent years, and the COVID-19 pandemic has added further challenges to the buying process. The global chip shortage has impacted the ...

Buying a home is a significant milestone, and for veterans, it comes with unique opportunities and challenges. Navigating the home-buying process can be overwhelming, but veterans have access to ...

If brand activation plays a leading role in your strategy, add "share of search" into the mix for your buying process in B2B. Today, we’re more clued up than ever about how B2B buyers buy. We know, ...

It is has been calculated that finding new customers costs six to seven times as much as retaining an existing one. Obviously the cost-conscious business will want to keep this as low as possible and ...